64% of consumers surveyed said contributing money alone isn’t enough. Brands should integrate social good directly into their business and raise awareness, too. This is covered in the PDF below: GoodPurpose2010globalPPT_WEBversion (1)
Below you can find the 2010 Cone Study: 2010_Cone_Study According to a 2010 study by Cone Communications, 85% of consumers have a more positive image of a company that takes social action. In fact, 64% of consumers surveyed said contributing money alone isn’t enough. Brands should integrate social action rather just donating money that can seem lazy or…