Below you can find the 2010 Cone Study:


According to a 2010 study by Cone Communications, 85% of consumers have a more positive image of a company that takes social action.

In fact, 64% of consumers surveyed said contributing money alone isn’t enough. Brands should integrate social action rather just donating money that can seem lazy or disingenuous.


Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *