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2010 Cone Study

Below you can find the 2010 Cone Study:

2010_Cone_Study

According to a 2010 study by Cone Communications, 85% of consumers have a more positive image of a company that takes social action.

In fact, 64% of consumers surveyed said contributing money alone isn’t enough. Brands should integrate social action rather just donating money that can seem lazy or disingenuous.

 

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